Services

Cannabis consulting services.

Eight areas of work across market entry, regulatory strategy, distribution and commercial growth. Most engagements combine several of them, sequenced around the decision the business is facing.

Market Entry

Entering new cannabis and cannabinoid markets.

Market sizing, route-to-market design, entry sequencing and the commercial model required to operate credibly in a new jurisdiction.

Explore European market entry

European Market Entry Assessment — what you get

Market attractiveness analysis
Regulatory pathway for your product category
Competitor landscape
Distribution and route-to-market options
Pricing and margin considerations
Recommended route to market
Market-entry roadmap with sequencing

Business Strategy

Business models, positioning, pricing, partnerships and growth strategy.

Where the margin actually sits, which customers to serve, what to build versus buy, and how the model holds up under pressure.

Explore cannabis business strategy

Commercial Strategy Review — what you get

Business model and margin structure review
Positioning and target customer definition
Build, buy or partner assessment
Pricing and channel economics
Prioritised commercial roadmap

Product Development

Cannabinoid products, portfolios, formulation strategy and market positioning.

Portfolio architecture, format selection, supplier and formulation strategy, and the positioning that makes a product defensible.

Explore product development

Product & Portfolio Assessment — what you get

Portfolio architecture and format selection
Formulation and supplier strategy
Compliance-aware product positioning
Category and competitor benchmarking
Launch sequencing recommendation

Brand Strategy

Brand positioning, identity, product architecture and differentiation.

A brand platform built for a regulated category: what you stand for, how you say it, and how it survives compliance review.

Brand Platform Development — what you get

Brand positioning and proposition
Messaging that survives regulatory review
Product and range architecture
Differentiation analysis against category competitors

International Expansion

Market selection, local partners, distribution and expansion strategy.

Prioritising markets on commercial merit, identifying credible partners, and structuring distribution that scales.

Explore the European market

Market Selection & Expansion Plan — what you get

Market shortlist scored on commercial merit
Local partner and distributor criteria
Distribution structure per market
Expansion sequencing and resourcing view

Regulatory & Compliance Strategy

Understanding regulatory environments and designing commercially viable strategies around them.

Commercial interpretation of regulatory reality — what is possible, what is not, and where the workable ground sits. Not legal advice.

Explore regulatory strategy

Regulatory Strategy Review — what you get

Commercial reading of the applicable framework
Product category classification implications
What is workable, what is not, and where the risk sits
Strategic options given the regulatory position
Note: strategic guidance, not legal advice

Cultivation & Production

Cultivation strategy, genetics, production optimisation and operational efficiency.

Practical guidance on cultivar selection, production performance, yield improvement, cost efficiency and day-to-day cultivation operations.

Cultivation & Production Review — what you get

Cultivar and genetics assessment
Production performance and yield review
Cost efficiency analysis
Operational improvement recommendations

Industry Intelligence

Market research, competitor analysis, supplier intelligence and due diligence.

Primary and desk research on markets, competitors, suppliers and targets — for operators and for investors.

Explore market intelligence

Market Intelligence Report — what you get

Market sizing and structure
Competitor and supplier mapping
Primary and desk research findings
Commercial due diligence summary

Most engagements start with market selection. Read how we assess European cannabis markets, or run the cannabis market entry calculator for a preliminary read on your target market.

Who we work with

Built for companies making a European market decision.

Most of our work starts at the point where a company has to commit capital to a market, a product or a partner — and wants the decision tested before it does.

01Entering Europe for the first time
02Expanding into additional European markets
03Launching cannabis or cannabinoid products
04Looking for distributors or local partners
05Evaluating which European market to enter
06Assessing a product before committing significant capital

Engagements

How clients work with us.

A focused engagement around one decision: a market, a model, a portfolio, a partnership. Defined scope, defined output, a recommendation you can act on.
Assessment of the market as it actually operates, the route to market, the sequencing, and the commercial model required to hold up there.
An outside read on where the business creates value, where it leaks value, and which opportunities are worth resourcing next.
Portfolio architecture, format and sourcing strategy, positioning and the brand platform that survives compliance review.
A continuing relationship: regular sessions, decision support between them, and a sounding board that already knows the context.

Discuss Your Situation

Have a problem inside your cannabis business?

Tell us what you're trying to build, where you're stuck and what you're trying to achieve.

Discuss Your Market Entry Assess your market with the calculator